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The ‘Paleo Diet’ Is Just Marketing Hype

I know this is going to ruffle some feathers. But before you get angry at me and tell me I am an idiot, blah, blah, blah, just sit back and listen for a minute. Try to have a bit of an open mind for just the next 5 minutes of your life.

Feather Ruffle

I watched last week’s episode of Shark Tank (cool business TV show for those who don’t know) and was moderately enraged by a woman on the show who is now selling Paleo Diet Bars. She is a dental hygienist by trade and is a hobby a fitness instructor. So yes, obviously she is qualified to be creating food products to improve people’s health. Alas, that is a topic for another day and I already seem to be digressing.

Let me open by saying if you follow the ‘Paleo Diet’ and the whole ‘Paleo’ movement, you are not doing any harm.

Overall it is a good diet. I mean, it isn’t the BEST diet and it cuts out a lot of stuff you really don’t have to cut out based on some quackery false as fuck pseudoscience, but overall Mr. Cordain at least isn’t recommending anything that is dangerous. And at least he has some credentials as opposed to Quack Oz and his trusty sidekick, the Food Babe.

According to the Paleo website you should eat grass-produced meats, fish/seafood, fresh fruits and veggies, eggs, nuts and seeds, healthy oils. You SHOULD NOT eat cereal grains, legumes (including peanuts), dairy, refined sugar, potatoes, processed foods, salt, refined vegetable oils.

All in all that is some healthy food. If you follow the To Eat foods, yes, you will feel like a million bucks and probably change your health for the better. Not to mention you will be eating better than 90% of those around you!

But really, no cereal grains at all? No legumes? No dairy? No potatoes? (FYI – potatoes are a fucking vegetable. They won’t kill you,in fact they can have a great place in your diet!). When you dig into the actual archaeological data, humans have been consuming cereal grains and dairy for 10,000 years-ish. Without the domestication of animals and the advent of farming and agriculture we wouldn’t all be here today living in urban centres and reading shit on the internet.

This is where I have issues with the ‘Paleo” diet.


Here are some honest truths for you:

-No one knows what the ‘paleo’ diet was. We have some good ideas and some great guess and detective work but it is still open to interpretation.

-The paleolithic era stretched from around 2.2 million years ago until around 10,000 years ago. That means it is an era 2.1 MILLION years long, from which we have found a few fossils. It is not much of a stretch to think that just MAYBE the diet of humanities ancestors changed a few times throughout this period. 2.1 million years. Rome was at the height of its power 2100 years ago. Think how much we have changed in the last 2100 years – and that’s only 0.1% of the total time of the Palaeolithic era. If we have changed this much since the time of the Roman Empire, think how much things changed during the other 2.1 MILLION years.Timeline

-The food eaten by Paleo Diet advocates is NOT what humans ate tens of thousands of years ago (more on that later).

-Without refrigeration or food preservations techniques, such as salting, you ate what was available when it was available. Banana’s and berries in Europe in February? Where the fuck do you think those came from?

-Different parts of the world: different diets. Yeah, that’s right. There wasn’t a Whole Foods 20,000 years ago with a selection of food from anywhere in the world that you could pick and choose from at any time of year. You ate what you were close to. Live in Northern Europe? You ate animal fat and root veggies. Live in South America? Plants and fruits. Asia? Fish and plants. The point? There is NO ONE diet.

Those are a few hard truths that people need to understand. The people walking around preaching this asinine ‘I am paleo, I only eat like a caveman’ bullshit are misinformed assholes. Sorry, sometimes the truth hurts.

I mean, even the fact that people say, ‘eat like a caveman,’ shows their complete lack of knowledge and ignorance of actual facts. Cavemen? Do you even know when people lived in caves? Which people did? Did you know a lot of people over the last 2 million years DIDN’T live in caves? They lived in all sorts of different environments and structures. If anyone uses the term ‘caveman’ you can instantly disregard the rest of what they are saying because it is just shit they are reciting from other misinformed people.

If our Palaeolithic ancestors followed todays ‘paleo’ diet that is making the rounds today – they would all die. They wouldn’t have access to most of the food most of the time, as what they have access to, of course depends on where in the world they lived. And the foods in the ‘paleo’ diet are not the most calorie and nutrient dense. 10,000 years ago you needed all the nutrients you could get.

Let’s look at what someone in this Palaeolithic era MIGHT have eaten based on surveys and studies by actual anthropologists. For the sake of this article we are going to assume a European ancestry. African or Asian ancestry will be different than this. Why? Because they didn’t have shipping and trucking to get food moved around the world to share with each other.

So you are living in Europe 20,000 years ago. You are hungry. WTF do you do?


Well, you could kill some large animal to get at the delicious juicy lean meats. But that is a shit-ton of work – days in fact. And you can get really hurt as well, so there is a big risk. Plus the energy to actually find and kill it is an enormous expense and lack of a kill could leave you in a pretty energy depleted state.

Most likely you will turn to a way better and easier to get at protein source: bugs and insects. Uh-huh. True story.

Add in some delicious roots and plants for fiber and carbs. Say it’s late summer so maybe you can scrounge up some berries. Enjoy them though because you will only have access to berries about, oh, 1 month out of the year.

That is a more typical diet. For shits and giggles, though, let’s say you do get a big elk or some other larger mammal killed. Awesome! Look at all the wicked nutrition. Here is what would actually happen:

-The LAST thing you would ever eat is the LEAN meat. What a waste of your time. You need calories, nutrition, vitamins and minerals. You only get big game every once in a while, so don’t waste it!

-First you drink the blood. Seriously. Minerals, vitamins, calories, everything about it is great for you!

-Next you need to eat the organs because that is where the most G2osYhenutrition is after the blood. And while sharing liver with your grandpa as a kid seemed gross but you think you could handle it, that isn’t what we are talking about. You need to get at the brain, eyes, tongue, liver, heart, and other fatty organs. Maximize that nutrition!

-After that: the fat. Highest calorie counts in there and 20,000 years ago you needed the most calories possible all the time.

-Now once that is all done you can get to the fatty meat cuts and then onto the lean meat cuts. It is all about energy maximization.



And THAT my friends, is how most Palaeolithic people in Europe would eat.

Berries and fruit in February? Lean meat when the higher calorie nutrient dense organs are right there? I think not.

What about dairy? Well, pigs, cows, and goats have been domesticated since around 8,000 BCE – so that is for the last 10,000 years and there is strong evidence that humans have made use of the AMAZING and easy to get at energy from their milk since that time. We have been adapted to drinking milk from other animals for 10,000 years.

Now, what is the point of all of this?

I HATE self-righteous people who have read a book or a website and then feel like they know what the fuck they are talking about. Even worse, they start teaching this misinformed rhetoric to other people. Learn your facts before becoming an advocate. And especially before you go espousing the virtues of this diet to other people.

The ‘paleo’ diet in its current form is a mass marketing machine that is designed to sell products. For something that is supposed to be all natural and ‘just like our ancestors’ there sure seems to be a lot of packaged products you can purchase to help fit into your diet.

LMAO. Because Paleolithic people had some wicked protein powders and packaged bars.

Paleo Products

No, it is a marketing machine. Designed to make money. Period.

If you follow the guidelines, for sure it can be a really healthy diet. Much better than what the majority of people are eating now. So go forth and ‘eat paleo.’

But don’t for a second believe that you are eating in a more natural way that your body is designed for based on ancient genetics. That is simply a bunch of bullshit.


-Coach Taylor



Latest Videos From Coach Taylor

Here are some of the latest videos I have put out on various topics – just in case you missed any!

And I have put in a couple videos I made for my fitness business – never know when you might need a little motivation or information!

Latest Videos

Does Cardio Make You Fat


How To Tell A Crappy Trainer – Long, Lean, Muscles


An Exercise EVERYONE Should Be Doing – The Turkish Getup


Top Videos

Here are the videos that I get the most questions and comments about!


My current favorite 6 best ab exercises!


How we train girls at my studio!


Questions or comments? Anything you would like to see me talk about? Feel free to let me know!

-Coach Taylor

Am I Taking Crazy Pills? The 6 Biggest Problem’s In the Fitness Industry

Often something takes me over a tipping point and years of pent up frustration spill out. The fitness industry in general often has this effect on me!

I was recently was sent a photo by a friend off another fitness facebook page in my town. The photo depicted a person doing bicep curls, standing on a BOSU ball, while wearing ankle weights.

Yes, apparently you can still buy ankle weights. Who knew?

crazy pills

This post apparently caused quite the moral outcry. How could I belittle this trainer? Why was I bullying the trainer? How arrogant of me to say what another fitness trainer was doing was poor training!

Seriously? Shut the fuck up.

Here is an overview of the truth. If you are going to call yourself a professional and step into the public eye as an authority then you better have your big person pants on and be ready for critique. Because that is what the professional world is like and more importantly that is what the professional world SHOULD be like.

Every blog I write, video I post, and social media comment I publish is open for scrutiny. It should be. I am a professional. Like any researcher, doctor, lawyer, nurse, physiotherapist, or banker I must be held accountable and held to a high standard. I have to backup what I preach with physiology, biomechanics, and other pertinent science. Period.

If I can’t support it then I deserve to be ripped apart on it. Period.

The fitness world truthfully, is a disaster. It is an unregulated industry predominantly populated with people who do not have a level of understanding of scientific principles requisite to be allowed to take charge of other human’s HEALTH and LIFE.

That is what it really needs to come down to. Fitness trainers, coaches, and instructors are the front line in the health industry. There is more ability in the health industry to change the population for the better than in any other aspect of health care. Yet it is the wild west of the health care world.

Anyone can call themselves a trainer and start charging people. They then give out workout advice, attempt to heal client’s injuries, and provide nutrition programs. It’s a fucking joke.

It’s a disgrace. It is one of the reasons I have such a hard time building a professional network. How is a doctor or physiotherapist supposed to refer out to a fitness trainer and know that they are releasing their client to someone who is going to be able to help? Or at the very least not do harm?

Because the truth is that the human body is intricately complex. It davincihas been studied for centuries in microscopic detail and we still learn new things everyday! And we still don’t understand everything about how the body works and functions!

Fitness is NOT as simple as doing some exercises and going paleo. IT IS NOT. If you are going to be a fitness professional you must be held to a higher standard of accountability. You must be constantly learning and researching. You must be attending professional conferences and clinics. You must be learning from mentors. You must understand the underlying physiology of EVERYTHING you do and everything you prescribe.

And on that note I will get on the 6 things I think need to change in the fitness industry.

The 6 Biggest Problems in the Fitness Industry


#1 – Just Because You Got Fit and Workout You Can Be A Coach

I see this, ALL. THE. TIME.

Person gets interested in fitness. Joins a gym or a fitness program. Loss weight or maybe competes in a fitness event such as a marathon, triathlon, or physique show. Person then believes they can train other people to do the same thing.

No. No you can’t. Just because you train does NOT mean you are now able to train others.

Have you ever been sick and gone to the doctor? Did they give you advice, maybe a prescription, and help heal what was ailing you? That is really great and I am glad that you are now happy and healthy. Does this also mean that YOU can now heal other people with the same ailment?

Hell no!

Surviving cancer doesn’t qualify you to treat someone else’s cancer.

No, that analogy isn’t too far fetched. We are talking about your health. Being fit will LITERALLY save your life.

If you want to be a fitness professional you have to go to the next step. Getting in shape or training is a great starting point. But then you have to start and continue to educate and train yourself.

Certifications, mentors, books, conferences, clinics, and research are

Sitting down to start our weekly staff meeting. Weekly.
Sitting down to start our weekly staff meeting. Weekly.

all imperative to becoming a fitness professional. If you are not doing these things on a regular basis (should be monthly at the least) then you ARE NOT a fitness professional. You are a hobbyist and you have no right or authority to be taking other people’s health into your hands.

So to all the fitness ‘pros’ out there who put a squat rack in your garage and charge people to train with you on the weekends because you really love it – stop it. You are either in or you are out. You are either a professional or you are a hobbyist.


#2 – You Have to Have a 6 Pack To Be a Fitness Coach

Seriously. This is the most ludacris argument in the fitness industry today.

Your outward appearance is not indicative of your health or your ability to coach others. We are talking about coaching and teaching not about a person’s ability to create a chiseled set of abs on themselves.

I have never had a six-pack. I never will. I do not have the dedication to my diet or enough of a desire to have a six-pack to do what it takes to be that lean. Does this have anything to do with my ability to coach fitness?

Six pack abs

Is an oncologist who smokes less capable of treating your cancer?

No. They know better and are making a poor choice but they are not inept.

I don’t have a 6 pack. I can deadlift 400lbs, my blood pressure and cholesterol are awesome, I can pack my camera gear anywhere in the world with ease, and I am injury free. Guess what? I am healthy.

Having a hot body does not a fitness professional make.

Should someone be morbidly obese and eat fast food every night? No, that is something different. But there is a range of healthy and more health markers to monitor your health than what your stomach looks like.

If you are choosing your fitness professional simply by their physical appearance I can promise you that you are NOT guaranteed to get a quality provider.


#3 – You Want to Be a Fitness Expert, But You Don’t Actually Coach

You have to be working in the industry you purport to be an expert in.

Me - ACTUALLY coaching!
Me – ACTUALLY coaching!

The Internet is rife with ‘fitness coaches’ and ‘business coaches’ who don’t actually train anyone or run a business.

Be very leery of this. If you are going to hire a fitness coach you need to make sure they actually coach people. Regularly. Not 5 years ago they used to train people and now just read about it. Do not take advice from anyone who doesn’t actually do it for a living.

The same goes for all those supposed coaches out there who want to help you grow your personal training business who doesn’t actually run a personal training business. You would think that is logical. You wouldn’t believe how many people seem to ignore this simple fact.

The fitness world is constantly evolving and if you are not working in it on a regular basis then you have no business teaching others how to be operating.


#4 – The Lack of Regulation Scares the Shit Out of Me

The fitness industry is totally unregulated. Doctors, lawyers, physiotherapists, massage therapists, mechanics, nurses, and even financial planners all have colleges, associations, and regulatory bodies that they must belong to and that set standards of education and updated skills.

The fitness industry has nothing.

Seriously, nothing.

Anyone can train people. Teach fitness classes. Give out nutrition advice. There is absolutely no protection whatsoever for consumers and the general public to ensure that the person they are hiring and investing their health, their LIVES, in is in anyway competent to be their coach.

People get fit and then put a squat rack in their basement and start training others. No certs. No mentors. No updated education. They just put them through all the workouts they were put through, because hey, if it worked for them it will work for everyone else.

Other people have amazing inspirational stories about how fitness changed their lives and in some cases saved their lives. I think that is fantastic! Awesome! Change the world, help and motivate others, share your experience.

But that does not qualify you to be a fitness professional. Can you be a fitness professional? Absolutely. But you have to continue to hone and further your skills. As I have already stated – education, certification, clinics, courses, conferences. You have to keep learning and make yourself a professional. An inspirational story is just the beginning of that process.

It is scary. No regulation. No regulatory body. There really needs to be one. Unfortunately, the industry itself fights against regulation. I believe it is because more than half the ‘professionals’ in the industry wouldn’t have a hope of passing evidence based regulation.

But until it happens we can never be taken as serious professionals. And those of us who are truly dedicated to advancing the industry with evidence-based practice have an uphill battle proving ourselves.


#5 – Critiquing is Not Bullying

Critiquing is not bullying.Anti_bullyin_posters

There is a serious issue with online bullying and people using the anonymity of the internet to belittle and rip apart others. I am a strong advocate for creating ways to prevent this.

But sometimes it goes too far. Too far.

Professional critique is not bullying. It is professional critique. And if you want to be a professional you must be held accountable to critique from other professionals. THAT is how we maintain a professional standard.


Bullying is the use of force, threat, or coercion to abuseintimidate, or aggressively dominate others. The behavior is often repeated and habitual. One essential prerequisite is the perception, by the bully or by others, of an imbalance of social or physical power.

Bullying may be defined as the activity of repeated, aggressive behavior intended to hurt another individual, physically, mentally or emotionally. Bullying is characterized by an individual behaving in a certain way to gain power over another person. (Source: Wikipedia)

So often in the fitness world true critique is labeled as bullying. There is a strong difference. Personal attacks and slugging insults is inappropriate and uncalled for. However, critiquing exercises, blogs, videos, pictures, or other publically posted links is a necessary part of a profession.

We have to change a lot of what happens in the realm of fitness. We NEED to crituqe each other and make everyone accountable. And this critique needs to be limited to fitness and must not be personal or attacking a persons character.


#6 – Fitness Needs to Become Professional

The industry needs to change. We need to become a regulated profession.

There has to be a set of standards created. There has to be a regulatory body that oversees the entire industry. There has to be a certification process that has a clear path for people to follow in order to obtain the certification. There has to be an education credential that ensures a high standard for fitness professionals.

I preach this because I care. I care so much I have dedicated my life to setting a high standard of what a fitness professional should be. Not because I am a narcissistic asshole but because I hold myself to the same standard that I hold others to.

That is what a professional does. Maintain a high standard and make sure everyone else in their industry also meets the same standard.

-Coach Taylor

Running, Cardio, and Fat: The 4 Biggest Myths You Still Believe

This topic seems to be a hot button all over the fitness industry. Recently, I have been catching some flak with regards to recent articles on running and fat loss. Most specifically, on running being a poor fat loss method.

Yes, I said it. Running is bad for fat loss. So is most ‘cardio’ exercise. The facts of the matter are that these exercise modalities are not the best fat loss methods out there.

I am going to get to the biggest myths but first a little background!

This isn’t the first time I have written on this topic and if you want to read a little more after this blog, feel free to skim through the archives!

First I think we need to define the term cardio – it is a term that is horrendously misleading. We term low intensity, high volume exercise ‘cardio’. Jogging, swimming, cycling, and elliptical machines are usually what come to mind when we hear the term ‘cardio’. It is such a misleading term. These exercises have come to be associated with cardiovascular work and have perpetuated a belief that in order to keep a healthy cardiovascular system, ‘cardio’ exercises are the best way to train.

This couldn’t be further from the truth. For many years now the research has shown time and again that low intensity, high volume training has an initial positive benefit to cardiovascular health in untrained people but that this quickly reaches a limit. After that there is actually a DECREASE in cardiovascular health markers with continued participation in the same activities.

So for the purposes of this blog, we will use the term ‘cardio’ in the way it is commonly known – as a descriptive term for low intensity, long duration exercise; running, jogging, walking, swimming, elliptical machines, and indoor or outdoor cycling.

Oh, but you do intervals, so it isn’t low intensity exercise. I don’t want to burst your happy little bubble but no, it is still low intensity. Without getting into too much physiology I will grossly oversimplify this for you. High intensity work requires the use of your glycolytic system and creatine phosphate system. The longest either of these fuel systems can work is around 1 to 1 and a half minutes in highly trained individuals. Any work that goes longer than that moves into aerobic metabolism, which cannot sustain the same power and strength output (read that as intensity).

So if you do not take an equal break to work interval you end up automatically decreasing the intensity. Sorry spinners, but spin class is not high intensity training; it is a cardio workout that relies mostly on aerobic metabolism.

Don’t take this the wrong way. I need to clarify because I can see the nasty messages coming my way. I am not saying you cannot get a good workout from cardio-based training. I am simply showing you how it works and letting everyone know that you should not make this the ONLY component of your training!


How do I coach cardio? Why don’t you take a look!!!

#1 – Cardio Does As Much Harm as Good

Like the term ‘organic’ doesn’t mean healthy, *SHOCKER ALERT* cardio doesn’t mean it is good for your cardiovascular health.

Yes that’s right. For all the benefits of ‘cardio’ exercise, there are just as many negatives. Somehow, the fitness world has come to think of cardio as safe and not requiring much coaching. This couldn’t be further from the truth.

If you look at the biomechanics of cardio exercise we see one common theme – lack of full joint range of motion. Look at the hips and knees during cycling and jogging, they move in a very limited portion of their full range and they move through this shorter range hundreds or thousands of times during the course of a workout.

What is this potentially harmful about this? Prolonged decreased range of motion leads to tightening of the tendons, ligaments, and muscles around and related to those joints. So people who participate in just these cardio activities will experience decreased flexibility and range of motion over time.

This can be counteracted with a well-designed strength and conditioning program! But some basic warm-up and cool down stretches ARE NOT ENOUGH to counteract thousands of repetitions of these limited range movements. So when people get all or even most of their training via cardio we see a lot of muscle imbalances and eventually injuries happen.

Overuse injuries are extremely common with ‘cardio only’ enthusiasts. As I just mentioned, the body goes through thousands of repetitions over the course of a single training session, which over time leads to all sorts of overuse problems. Just ask runners to list their injury history: low back, knees, ankles, and hips usually take a battering.

Lastly, let’s chat cardiovascular health. Everyone wants to make sure that their heart and lungs are healthy and fit. Cardio exercise shows positive improvements to cardiac markers for the first few weeks of a program up to the first few months (depending on the previous fitness of the individual). After the initial stage, everything changes and your cardiac response plateaus. And in a lot of cases, some will actually see decreased cardiac health – because the body becomes more efficient and doesn’t have to work as hard to perform the exercise.

#2 – Cardio is Not Efficient for Fat Loss

Efficiencythe state or quality of being efficient, or able to accomplish something with the least waste of time and effort; competency in performance.Cardio is efficient for fat storage.

Most people do not understand that your body’s goal is to use the least amount of energy possible. Always. In everything it does.

What is an efficient metabolism? And efficient metabolism is a slow metabolism that burns as little energy as possible. The longer your body can function using less and less energy the better. Everything in your physiology is designed to keep as much energy storage as possible. We store energy as body fat.

You see having fat on your body is good. Your body likes that. It’s like a life jacket, or a safety vest – your body want’s body fat storage. That way if food becomes scarce it has reserves!Screen Shot 2015-04-07 at 12.09.34 PM

When you start asking your body to go longer and further it prepares by getting energy output as low as possible. If this goes on more and more frequently your body will do its best to create more safety energy storage at every opportunity it can get.

“But my friend runs all the time and has no fat at all!” Very possible. They eat well and the exercise is burning a lot of calories. Their body is still trying to store as much fat as it can, they are simply burning too many calories for the fat storage to happen. This doesn’t mean that their metabolism isn’t slowing down.

Ever seen a runner get injured and quit running but not modify their eating habits? Ever watched what happens to all those people rocking the elliptical machines when they ‘fall off the wagon’ and stop using the elliptical?

They typically gain a whole lot of fat very quickly. Why? Because their calorie output is gone and they have taught their bodies to store as much fat as possible when the opportunity arises.


I am trying to not delve too deeply into pure sciences here so I won’t go to in depth about hormone levels. But if you do a little research you will understand that growth hormone, testosterone, estrogen, and cortisol are all directly connected to health and fat metabolism and storage.

High levels of growth hormone and testosterone are good. More energy, more muscle, better recovery, and lower fat levels.

High levels of estrogen and cortisol are associated with increased fat storage and increased cellular breakdown. Ever wonder why women have more fat then men and typically store more of it? Higher estrogen. Ever notice how people who are chronically stressed and grumpy seem to get sick and injured more often? They have high levels of cortisol, which does really horrible things to your body.

Guess what? Cardio training tends to decrease testosterone and growth hormone and coincides with higher levels of estrogen and cortisol.

High intensity style training and pure strength training is exactly the opposite.

I will let you draw your own conclusions.

#3 – Cardio Will Destroy Your Strength

Yes. It is true. Long duration, low intensity exercise will decrease strength. Get a marathon runner and a 100m sprinter into a gym and see how much they each squat.


No, I do not think the squat is an ‘end all be all’ exercise so don’t bother writing me about that but it is a good way to test the strength of an individual. I promise you that you will see a huge strength difference between the marathon runner and a 100m sprinter.

Why? Because to go longer and longer outputting energy your body needs to minimize how much of that energy is needed. The more muscle you have the more energy is required to move. The less muscle you have the less energy is required to move.

If you need to move a lot for a long period of time it is better to have less muscle. Your body will find a balance of the least amount of muscle it can have that will still allow it to complete what you are asking it to do. It will eat up the rest!

Less muscle means less strength. Less strength means the demands on your joints, ligaments, and tendons are increased. Those tissues and areas take over doing as much work as they can so you can get away with having less muscle, thus saving more energy.

That is why cardio destroys your strength. I am not saying you will have NO strength. And if you haven’t trained for years or have never trained you will get some strength from cardio training. You still need strength to run. But it will be far less than your body is capable of developing.

#4 – Cardio Doesn’t Build Sexy

Now, I guess this is subjective because sexy is in the eyes of the beholder. But let us assume for a moment that the vast majority of people find a little less body fat, a little bit of muscle tone, and being strong to be sexy.

I think this is a safe assumption as after 12 years as a trainer andYoda Squats coach with the thousands of clients I have trained, these goals come up about 95% of the time.

Lose weight. (I say lose weight because that is what people say – I – and they – really mean lose fat).

See some muscle definition.

Be stronger.

Well guess what? If you have read everything so far none of these goals are best served by traditional cardio exercise.

If you want a firm ass that fills out those new jeans and arms that make people want to touch you (which CAN get awkward) you need to be focused on strength and interval based training.

Arghhhh you are saying. ‘So what SHOULD I be doing for fitness?’

First, know your goal. If your goal is to change your physique, get stronger, and have less body fat, then you want high intensity strength based interval training.

If your goal is to run a marathon or do a triathlon, then you want to be doing some cardio training and some high intensity strength based interval training.

Second, you have to know your experience level. If you haven’t been active in a long time you need to work into higher intensity training slowly. Starting with some lower intensity cardio training can be a good first step before moving into higher intensity strength based work.

What is the moral of this story?

Cardio isn’t what people think it is. I am not saying do not do it or that it is bad for you. But you need to be informed.

If you passionately want to run a marathon or going out for a run turns you on, then go for it. But train smart and know that you HAVE to be doing strength based full range of motion training as well.

If you just want to be healthy, fit, active, strong, and fit into a sexier pair of jeans then cardio is NOT the best way to do that. High intensity interval based strength training is by far superior for those goals. With the added benefit that it takes less time and lasts longer if you have to take a break for any reason.


-Coach Taylor

It’s Not About The Length…

It is all about how effective you make the time.

How long it is doesn’t matter nearly as much as how good it makes you feel.

What am I talking about?

I am talking about the length of your workouts.

I have spent some time thinking about this – how and when did workouts become set at 30 minutes or 60 minutes? Most of you are nodding your heads – yes obviously – workouts are an hour. Quick ones are a half an hour. Really hardcore people workout for 90 minutes.

Why? Where did this come from?

It isn’t based in science. There is no physiological rule that states maximal positive results occur at 60 minutes of training time. There is no physiological rule that proves training over 60 minutes will diminish your results and increase your injury risk.

When we examine the scientific literature you might be inclined to argue that we see these time intervals for workouts used regularly. Yes you will but that is because researchers simply use the standard protocols for fitness in the industry in order to conduct the research.

Screen Shot 2015-04-07 at 12.08.51 PMYour body doesn’t work in 30, 60, and 90 minute intervals. These are limits imposed on our fitness programming because of the typical way we break down our lives. Appointments, meetings, school sessions, and pretty much everything else we do is based on a 24 hour interval divided into easy to schedule blocks. Don’t get me wrong, our lives have to be scheduled like this in order to keep everything running smoothly.

But don’t confuse these lifestyle induced time blocks with any kind of meaning towards how long your workouts should be.

The goal of training is to fatigue your body. To push it a little harder than you did the day before so that it is forced to adapt. To get a little stronger and be a little better for the next time you put it through a training session.

Physiologically, we are looking at using up all of your glycogen storage and challenging your cardiovascular system at higher than previous levels in order to make it adapt and become stronger and more efficient.

Time is not the most important variable here. Sure, you have been told that it takes 30 minutes to burn up your glycogen storage. That is about the stupidest thing I have ever heard.

Maybe not the stupidest, I have heard a lot of dumb shit.

But 30 minutes isn’t a set and hard rule. If you go on a 30 minute walk or you spend 30 minutes rock climbing you will go through glycogen at VASTLY different rates. Someone with a very low amount of muscle will run out of glycogen LONG before a well trained and highly muscled individual will. Why? Because glycogen is stored primarily in muscle – the more muscle you have the larger the tank. The larger the tank the longer you can go.

So, no – there are NO time limits on good fitness. Everything is a variable and none of the variables are time.

Obviously, your workouts will have to fit into your schedule, so 30 or 60 minutes is probably what you will allot. Do not confuse this with the EFFECTIVENESS of your training!

You can get a far more beneficial training session in 20 minutes if you put in the intensity than you can in 60 minutes if you half ass it.

The effectiveness of your training is not based on the length of the training session; it is based on:

  • The intensity that you put into the workout
  • The quality of exercises you are performing
  • How experienced you are
  • The quality of the program design
  • Your attitude towards training



If you are putting in 30% effort to a few reps and then checking your snapchat you are going to have a vastly different training session than if you are working at 80% of max effort and focused on the proper breathing techniques between sets.

Quality of Exercises

What exercises you choose are WAY more important than how longScreen Shot 2015-04-07 at 12.09.34 PMyou train. Train. Trust me. Get on the leg curl machine for 4 sets of 12 with 60 seconds rest between sets. Next grab a kettlebell, say around 24kg and do 150 swings. Divide it up however you want, rest as long as you want. Just get it done.

Tell me which was a better workout.


Yes, that is right, the more experienced you are at training the better the workout you can get. Novice sprinters are learning technique and adapting the body to the demands of the activity. World class sprinters can put out max effort in under 2 seconds. Both people get a great workout, however, the more experienced sprinter gets a better workout faster.

Quality of Program

Not all programs are created equal. Old school exercise programs that divide the body into specific parts (shoulders, arms, legs, etc.) are terrible for the average person. They are designed for bodybuilders. If average Joe who plays pickup basketball on Saturdays follows this program they are NOT getting useful results and are setting themselves up for increased injury risk.

For most people a quality program consisting of full body complex movements is vastly superior for their life and overall health. Old school type programs usually take an hour or more, while a well crafted complex movement full body program can crank your fitness through the roof in workouts that take under 30 minutes.

Your Attitude

Yes, this is a huge factor. Your attitude towards your training has far more effect than the amount of time the session takes. If you are pumped up and feeling a session your body will respond! If you are depressed, don’t feel like training, and hating every minute of it, your body won’t respond as well.


What is the purpose of your workout? Is it to fill time or is it to make your body work hard. Because I can tell you that they are two totally different things.

If you are judging your workouts effectiveness by how long the training session is you need to sit back and re-evaluate.

What should you be looking for then from your training session?

You should feel tired by the end. You should be breathing hard and aScreen Shot 2015-04-07 at 12.07.59 PMsit down rest should seem like the best idea ever. You shouldn’t have enough energy left to add another 15 minutes of exercise. Your clothes should need to be washed because they smell like a gym locker. You should be leaving sweat angels on the floor. A blast of cold air in the face should be the next best feeling to a great sneeze.

Those are the markers of a great training session. It doesn’t matter how long it is, as long as it made you feel good.

-Coach Taylor

Potentially the best exercise you’ve never done!

I have been getting a LOT of questions asking what exercises I think are important for everyone to do. While I do not believe there is any such thing as a one size fits all approach, there are definitely some exercises that I feel everyone will benefit from.

One of these is the Kettlebell Turkish Getup.

This exercise does it all: strength, coordination, flexibility, range of motion, and stability. Every joint and every muscle in your body go to work at some point during this movement.

The key with this exercise is that you are not out to maximize the amount of weight you can lift! Correct technique is the primary focus and once that is developed you can start pushing up the weight to really challenge your strength!

What if you don’t have access to kettlebells? No problem – hold any weight in your hand. While kettlebells are ideal don’t shy away from this exercise just because you don’t have them! The goal is to keep the arm vertical with a weight in the hand – so go for it with a dumbell or other weight if that is all you have!

What about injuries? Won’t this destroy your shoulders?


Oh – you want me to elaborate. One of the best things about the TGU is that it forces the shoulder and the muscles supporting the shoulder to get really good at stabilizing while the joint is going through a full range of motion! This is exactly how we prevent shoulder issues!

Like anything, if there is a pre-existing injury, the rules all change. If there is pain doing a movement, stop, get assessed by a professional, rehab, then go back to the movement. It is not rocket science – if it hurts – fix it before doing it.

This exercise is a fantastic full body exercise. If you cannot perform it – start learning! Once you have it down add it into your training program regularly.

We use this in our programming as a warmup exercise. Every single person we train does this every single time they train as a part of their dynamic warmup. We also program the exercise into other parts of the programming with a lot more weight for those who are competent at the movement.

As always – any questions – send them my way!!


-Coach Taylor

You’re Probably Doing Lunges Wrong

I really believe that lunges are one of the most fantastic exercises out there, however, I believe that they are also one of the most improperly performed exercises.


Scroll down to check out an awesome (yes, because I made it!) video going through how lunges SHOULD be coached. Or if you can’t wait – Click HERE.

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I think I can understand where the bad cueing and coaching came from. A couple of decades ago lunges somehow became a ‘women’s exercise’ and were relegated to cardio based aerobics classes. It still isn’t often you walk into a gym and see the squat racks filled with strong people doing lunges.

Because it is necessary to keep cueing easy in a group setting, it just seemed safer to tell people to keep a straight back. And this has left us with a butchery of a VERY effective exercise.

The ‘straight back’ idea somehow became ‘upright posture.’ I understand that a neutral spine (maintaining the normal curve) is important. But I do not believe that a vertical posture is right!

Think athletic stance – forward lean, weight distributed through the whole foot, shoulder width stance, and proper stride length. This is a powerful position and makes best use of the glutes, quads, and core.

When we take the posture vertical we lose a lot of this strong, powerful position, and can overly load the spine. Not what we are looking for.

I use lunges with all of my clients, yes, even those with knee and back issues. How? By using a better position than what is typically seen.

For those of you who like science and numbers – check out this blog. I co-wrote this with my staff physiotherapist. While it is a response to women and whether they should do lunges – it is a great science based article explaining the reasoning behind my belief in a non-vertical stance lunge position.

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Click HERE to read blog 

For the more visual among you – I put up a YouTube clip explaining it all!

I really think that lunges are a fantastic exercise that should be included into any great strength and conditioning program. Making sure the form is on point is the best way to really maximize the benefit of this truly powerful unilateral exercise!!!

As always – if you have questions or comments I love to hear from you!

-Coach Taylor

The 6 Best Ab Exercises You Probably Aren’t Doing

I have been getting a ton of feedback after my video showing everyone how your abs and core REALLY work. Everyone wants to know, if I don’t like crunches and sit-ups, what do I use to train clients?

So here you go! The top 6 ab/core exercises that I am using day in and day out with my clients!

If you prefer reading then here they are as a list:

  1. Ab-roll outs
  2. Farmer’s walks
  3. Landmine press
  4. Stir the Pot
  5. Reverse woodchops
  6. Pallof holds

For descriptions of each and to see how they are done – check out the video!

Some of you will be asking, ‘but I don’t feel my abs burning during these exercises?’ No, for most of them you probably won’t.

I do not believe in any ab isolation exercises. Check the abs on my two staff in the video – guess what? They do not use any ab isolation exercises!

Seeing your abs is all about getting your body fat down, which is mostly mediated by your diet! Not by what stomach exercises you throw into a program. In fact, most ab specific exercises are REALLY terrible calorie burners. And frankly, when you want to see your abs you want to be crushing calories and revving up your metabolism!

These exercises challenge your abs and core in positions and motions that those muscles are meant to be working in.

Remember, your spine wasn’t meant to be crunched repeatedly and your ab muscles weren’t meant to do that crunching! Your core musculature is meant to keep your spine erect and supported. So you should be training them that way!

And to add a little extra to the list – my 3 top exercises of all time for a strong core? Squats, deadlifts, and step-ups! All with as much load as you can safely manage!

If you didn’t catch my video explaining how your abs and core actually work – check out my YouTube channel!

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-Coach Taylor

Questions or comments? Feel free to drop me a line or comment below!

The 5 Stupidest Things in this Anti-Cellulite News Segment

I was simply going to make a Facebook post about this. But it kept getting longer and longer. So blog it is!

While purusing my usual fitness blogs and feed this morning I came accross this little gem of a video. I mean, I know it is Fox News and they are notorious for showing terribly inaccurate bullshit science, but I was still flabbergasted by this one.

Maybe not even so much at Fox News as I am blown away that a so called ‘professional’ physical therapist would actually go on national television and put his name behind such blatant scientifically inaccurate BULLSHIT.

Getting Rid of Cellulite.

Here is a link to the segment in question so you can see for yourself.

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We have a cultural need to villify cellulite and call it ‘unsightly’, as the news host states in the video, or, as she goes on to mention, ‘even the most beautiful hollywood celebrities SUFFER from it,’ ‘it look’s like gravy.’ [emphasis added by me].  We tell young girls and women as they age that it makes them less attractive. This is great for people marketing products to get rid of cellulite.

The truth?

Creams, exercises, products, and special foods DO NOT GET RID OF CELLULITE.

Cellulite is simply the way your body stores body fat. Some people the fat is stored closer to the skin so you can see it, other people have fat stored deeper under the skin so you can’t see it. Period.

This is why you will see some obese people with perfectly smooth skin, while at the same time you will see professional models with barely any fat that have visible cellulite. If you don’t think that is true you don’t understand photo editing 🙂 Trust me, I am a published photographer, I have seen this over and over again.

The only way then to get rid of cellulite is to decrease your overall body fat. The only way to do that is to eat well and exercise. Period.

But we are forced to listen to this stupid garbage from pseudo-professionals that are marketed directly at the uneducated consumer. I do not mean consumers are stupid – simply that most people watching this news segment are not formally educated in biology and physiology. That is OK! That is what professionals are supposed to do – interpret the science.

What has me so riled up from this news segment? Let’s see….

1. They state that cellulite is there because the muscle underneath is not active. 

False. I don’t really have much to say about this. Because it is simply not true or based on any science at all. Bullshit.

2. You must release muscles first before you can activate them. 

True-ish. Tight muscles can impair muscle function. Loosening restrictions in the muscle can improve it’s function. This, however, has NOTHING TO DO WITH CELLULITE.

The physical therapist then goes on to talk about the muscle being able to actively lengthen and shorten to work properly. Ok. True-ish. But again, THIS HAS NOTHING TO DO WITH CELLULITE.

Stop throwing around science terms to attempt to legitimize the bullshit that you are spewing.


Want to hear the truth about cellulite? Click the picture to listen to my podacst Episode 12 – where I discuss cellulite!

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3. Doing wide stance squats will get rid of cellulite. 

No. It won’t. The physical therapists referes to the squats in the clip as inner thigh squats. WTF is that. Wider stance recruits more glutes – that is science. The inner thigh muscles might work a little harder but they most certainly are NOT the primary muscles involved.

Oh – and when asked if you should add weight to these squats – ‘only every other day’ is his recommendation. Argh. Doing a ton of ‘inner thigh squats’ with bodyweight every day will NOT get rid of your inner thigh cellulite.

Go ahead. Try it. Let me know how that works out for you.

4. Push your knees outside your feet during a wide stance squat. 

This is just fucking stupid. This is everything that we tell our clients NOT to do in order to make sure that don’t ruin their knees.

Please, DO NOT push your knees outside of your feet during ANY sqauts and especially when you are in a wide stance position.

5. Tight hip flexors ‘shut down your abs, thighs, and glutes.’ 

Turns them off? How the fuck did you walk into the building to film this segment then? If all those muscles are turned off your spine would collapse and you wouldn’t be able to walk anywhere. Seriously.


What do I see during this segment?

A physical therapist willing to say whatever is necessary to get on TV. Maybe he is friends with Dr. Oz…..

I also find it funny that all of the areas just happen to be the ‘problem spots’ women are told they have. You know, abs, butt, thighs, back of the arms, and back of your legs. What a great way to appeal this segment to a large audience.

*slow clap*

Here is the facts. Cellulite is fat stored under your skin. If you don’t want cellulite you must decrease body fat. And for some people this will not matter because your body fat is stored very close to the surface of your skin.

No amount of foam rolling, muscle release, or muscle activation will do anything about any cellulite you might be able to see.

And finally, be very careful with what you see on TV. Go share this with anyone you know who just might be doing these things to decrease cellulite. And throw out their cellulite reduction cremes as well!!!


-Coach Taylor

Can youth weight train? Obviously.

I am somewhat aghast that I am writing about this…again. But, alas, the misconceptions and downright fictional ‘truths’ seem to abound and voices of reason attempting to teach facts are all too often lost in the background noise.

Is it safe for youth and teens to train with weights?

For some reason this question abounds. There is overwhelming evidence both researched and anecdotal answering this question I am dumbfounded when I am asked.

The answer?

Yes. It is perfectly safe.

A few of our young athletes training - with weights!!!
A few of our young athletes training – with weights!!!

Not only is it perfectly safe it is much safer than if this population did not strength train! That’s right, NOT strength training is far worse for youth and teens than getting their bodies stronger actually is.

I am going to attempt to keep this article short. Attempt.

Here are the main arguments people give when they spew off the dangers.

  1. It will stunt their growth and ruin their growth plates.
  2. It will wreck their joints
  3. It isn’t safe to be lifting too much weight


Let’s break it down (go back and read those last three words again, I busted out a sick hip hop beat and rapped that when I wrote it – I would like if you did to).

Continue reading Can youth weight train? Obviously.